The results form my audience profiling questionnaires are useful in helping me to plan for the creation of my own short film. Majority of my questionnaires were filled out by people of age 17 and 18. These ages are part of the age group I am going to target my film at so the results will be very useful.
The choice that I made selecting the genre of horror for my film was reinforced by the feedback as horror seemed to be a fairly popular genre. Although there were a few responses from people who didn't like horror but I was expecting this result as I gave my questionnaires to a variety of people. So I know that a lot of this age group enjoy watching horror films.
I saw a surprising mix of people who watched short films and people who didn't. For the age group that my responses came from a lot more people actually watch short films which is good because I now know there is an audience in the younger generation for short films.
Most people said they heard about films being advertised via trailers, TV ads and on line and less people heard about them via print and radio. So this suggests how I would need to advertise my short film on more popular media outlets, and if I decide to use the less popular media outlets then the techniques I use would need to be very effective.
I also asked why people like watching horror films and what they expect to see in them. People really enjoyed the suspense and atmosphere created by horror films, being scared provides an adrenaline rush which a lot of people said they liked. Suspense was a big element that people expected to see in horror films and a lot of people said the stereotypical elements of blood, ghosts darkness. I have used this response as I know suspense is a key thing that should be in a horror film, there are also elements that I am not going to include form this response such as blood because I want to create something that doesn't fit to all stereotypical views of horror films
The choice that I made selecting the genre of horror for my film was reinforced by the feedback as horror seemed to be a fairly popular genre. Although there were a few responses from people who didn't like horror but I was expecting this result as I gave my questionnaires to a variety of people. So I know that a lot of this age group enjoy watching horror films.
I saw a surprising mix of people who watched short films and people who didn't. For the age group that my responses came from a lot more people actually watch short films which is good because I now know there is an audience in the younger generation for short films.
Most people said they heard about films being advertised via trailers, TV ads and on line and less people heard about them via print and radio. So this suggests how I would need to advertise my short film on more popular media outlets, and if I decide to use the less popular media outlets then the techniques I use would need to be very effective.
I also asked why people like watching horror films and what they expect to see in them. People really enjoyed the suspense and atmosphere created by horror films, being scared provides an adrenaline rush which a lot of people said they liked. Suspense was a big element that people expected to see in horror films and a lot of people said the stereotypical elements of blood, ghosts darkness. I have used this response as I know suspense is a key thing that should be in a horror film, there are also elements that I am not going to include form this response such as blood because I want to create something that doesn't fit to all stereotypical views of horror films
